Man-of-war :: essays research papers fc

Man-of-War The Portuguese man-of-war if a member of the Kingdom Animalia, phylum Cnidaria(1), class Hydrozoa, order Siphonophra, the genus Physalia, and the species Physalia(2). The man-of-war is not an actual jellyfish, but a Siphonophor. Also the man-of-war is not a single organism. It is made up of many different organisms that work together. These organisms are called polyps. The Portuguese man-of-war is usually found in the Northern Atlantic gulf stream. It can also be found in the tropical and subtropical regions of the Indian and Pacific Oceans. The man-of-war will usually travel in groups, that may contain up to one thousand members. The main portion of the man-of-war's body is an oblong gas-filled bladder. The bladder is usually nine to thirty centimeters long, and is a translucent pink, blue, or purple. On top of the bladder is a crest. This is to catch the wind, and move the man-of-war along. Below the bladder, hang long stringy tentacles, that can reach a length of up to fifty meters. The tentacles are made-up of three different types of polyps. The names of these three polyps are: dactylozooid, gonozooid, and gastrozooid. The polyps are the parts that: capture prey, digest prey, and reproduce. The dactylozooids have cells called nematocysts(3). The nematocysts release a toxin(4) into anything that they come into contact with. The gastrozooids then attach to the dead/stunned victim, and spread over it. They digest it, and transfer food to the rest of the man-of-war. Last, the gonozooids create other polyps. The means by which the man-of-war reproduces, however, is not yet understood. The fish Nomeus gronvii lives among the tentacles of the man-of-war. This fish, which is eight centimeters long, is mostly immune to the man-of-war's toxin. It will eat the tentacles, which will grow back, as its main source of food. Although it is mostly immune to the man-of-war's toxin, the man-of-war will sometimes end up eating it. The enemies of the man-of-war are the Nomeus gronvii, and the loggerhead turtle. If you were to get stung by a man-of-war, you would experience a very painful sensation where you got stung. The toxin that the man-of-war uses blocks nerve conduction. This causes a severe systematic syndrome. This is accompanied by a fever, possibly shock, and interference with heart and lung functions. Bibliography "Portuguese man-of-war," Encyclopedia Britannica. 1988, University of Chicago: Vol. IX, p.634-35 "Portuguese man-of-war," Animal Kingdom. 1972, United States of America: Vol. XVIII, p.88-93 Caras, Roger. Venomous Animals of the World. United States of America: 1974, p. 17-18 hillside.sowashco.k12.mn.us, http://hillside.sowashco.k12.mn.us/kaipo/invertebrate/welcomeinv.html, United States of America: hillside.sowashco.k12.mn.us, 1997 Microsoft Encarta 1996. Silicon Valley Ca., Microsoft Corporation, 1997

Letter

Douglas M. Stillwell Vice President, Human Resources Memorial Health Center Stockton Falls, Ohio 43210 Dear Mr. Stillwell: Please accept my application for the Assistant Administrator position that appeared in this month`s ACHE Job Bank. Recently I served as an Administrator in Training for Marion House Health Care Center (add where that is). As my attached resume describes, I worked with that organization from October 2005 to October 2006. I am prepared to assume the greater management challenges at a larger health care facility like yours.   My experience during my association with Marion House Health Care Center, included planning, implementing and evaluating many of the facility`s programs and activities. I reported my observations and activities to my direct supervisor, the facility administrator. Two of my academic courses proved especially useful while I served as administrator in training. The HSA 571 Medical Informatics Masters course gave me the knowledge and skills necessary to participate in planning, implementing, managing, and evaluating health care information systems for the facility. HSA 685 Special Topics: Quality & Cost & Consumer Issues in Health Care Masters course helped me develop a better awareness of the concepts and emerging issues in quality, cost containment and the growth of consumerism in health care. Thank you for all your time and consideration. Your listed position offers an ideal fit with my professional background and career goals. I would appreciate an opportunity to interview for the position. I will telephone at the end of the week to discuss this opportunity further. Sincerely, Tejesh Patel, MHSA Letter I have already uploaded our family pictures on our new Website. Practically took the time segregating and scanning the images by page and by year. I was also thinking about your move to run as Governor while browsing the site. There are good things and bad things associated with its duties and responsibilities but I firmly feel in my heart that you can overcome all the bad things that come with the position especially during the campaign. I have reared you to be a brave man of honor. Run as you see fit and serve your country, your countrymen and our God well. Always remember to practice accountability. Make it your personal policy to keep a detailed statement of your expenditures. When your separate accounting software is ready I can guarantee you my full support in tracking and monitoring expenditures, people and results. You need to personally check the flow of your transactions, money and the results to avoid sabotage. Keep your antennae out for information to safeguard your integrity in carrying out public duties. It is always a good thing to be transparent and honest. Treat your friends and your opponents with tact and respect. Always perform deliberate acts of kindness. Loyalty is never paid. Loyalty is being given out of deep respect for you as a person, of your vision and hard works. Never rely on loyalty that does not last long. You do not aspire to win for fame. Your goal is to win to help people. Ask respected higher ups for counsel periodically and spend time alone to think before you make any decision. A council is good but you are to pray for guidance from the most High One alone. God shall lead you as to how to perform your duties and how to help your people. Your basic strategy is to aim to do good, serve with compassion and do your works with passion. Make sure everyone knows you did the work by maintaining press releases, emails to higher ups and newsletters from your office. People have the right to be informed of how things are being run and you have every right to claim the good works that you have done. We are not to be silent with politics attacks on good works. But you are to be silent on politics attacks and smear campaigns on personal issues. We want to let you know that we can be silent with all the anticipated negative campaigns directed to us and to you. A man who damages the reputation of another man is a man that cannot be trusted. Remember my son to be careful not to do that in your political campaign no matter how tempting. Always be transparent and deal with the issues in an objective way. You are a man, be always a man. Friends come and go so choose well. Listen with your heart and not your ears. Choose the ones that will serve you with great dedication and loyalty. Real friendships are hard to find. Feel their honesty and seek for their commitment through good works. The most effective way to conquer the hearts of your people and conquer the respect of your opponents is by beating your opponents through good works. You are an open target to an open world. You are to protect yourself and your people as long as you can. You have your mission from God, you have work to do and we’ll always be here to wait for you to come home when you fail and feel like life seems to tumble down to keep you company. I will not ask any questions for any failure you may encounter. I am your mother who will always keep you in my heart and love you forever as my child. God speed my son. Do what you have to do for the love of God. Loving you always, Your mother

Essay on Coal A Human History by Barbara Freese - 1709 Words

Coal: A Human History was written by Barbara Freese to focus on the history of coal and how mankind has used it as part of their lifestyle. Ever since the times when early nomads used the slash-and-burn method, coal has been around acting as jewelry for the Romans and as fuel for peasants and the noble class in Britain. Coal was in such high demand that many inventions were utilized for the convenience of retrieving it from intolerable conditions such as vacuums and the construction of more efficient underground tunnels. The book gives insight of how this small stone has been so vital to humans that they were able to adapt to the ways coal best functions. Freese wrote this non-fiction book to inform how coal has affected humans socially,†¦show more content†¦The use of expensive jewelry soon lost its value due to mass quantities of coal was discovered. The use of it as diamonds gave some wealth at first for the Romans the jewels were no longer made after 150 years. The term â€Å"jet-black† comes from the jewels which were named jet. While the many uses of coal led to various attempts for improvement, there was only one true use for coal that proved to be worthy and beneficial. The use of coal which is most common today started in the 700’s CE and it is the use of coal as an energy source. Though not officially used as a heat source until the 1100’s CE, many methods of burning it for protective smoke were used. While the use of coal for heat was cheaper than wood, the side effects of it shortly began to show. As the mass used of coal came to be, the price of it rose sharply as up to  ½ of lower class family wages were used only for the minimal amount of coal needed to survive harsh cold months. London also grew dependent on coal and many signs were showing just why this statement was true. The coal smoke smudged the city and thick black clouds could be seen from miles away surrounding London. These plus other negative effects of coal explains how the misuse of coal led to more negative occurrences than positive and beneficial use it gave. The immediate danger of coal was not the pollutants it let out but the process of which coal was mined. After the topShow MoreRelatedCoal: a Human History1727 Words   |  7 PagesCoal: A Human History was written by Barbara Freese to focus on the history of coal and how mankind has used it as part of their lifestyle. Ever since the times when early nomads used the slash-and-burn method, coal has been around acting as jewelry for the Romans and as fuel for peasants and the noble class in Britain. Coal was in such high demand that many inventions were utilized for the convenience of retrieving it from intolerable conditions such as vacuums and the construction of more efficientRead MoreClimate And The Global Climate Justice Movement3592 Words   |  15 Pagesthe United States Climate change has been called â€Å"the biggest problem of the 21st century† by many scientists and government officials alike. Many classes at the university level cover some aspect of this complex and multifaceted problem. From the human rights that are at risk due to rising sea levels and food shortages to the environmental, geographical, and intergenerational inequities resulting from increasing greenhouse gas emissions; climate change is a serious and complex issue with little agreement

Colloid - Chemistry Glossary Definition

A colloid is a type of homogeneous mixture in which the dispersed particles do not settle out. The insoluble particles in the mixture are microscopic, with particle sizes between 1 and 1000 nanometers. The mixture may be termed a colloid or a colloidal suspension. The phrase colloidal solution is incorrect. Sometimes the term colloid only refers to the particles in the mixture and not the entire suspension. Colloids may be translucent due to the Tyndall effect, where light is scattered by particles in the mixture. Examples of Colloids Colloids may be gases, liquids, or solids. Examples of familiar colloids include butter, milk, smoke, fog, ink, and paint. Cytoplasm is another example of a colloid. Source Levine, Ira N. (2001). Physical Chemistry (5th ed.). Boston: McGraw-Hill. p. 955. ISBN 978-0-07-231808-1.

John Hope Franklin s The Train From Hate - 950 Words

In John Hope Franklin s The Train From Hate, Franklin claims that no matter what an oppressor inflicts upon the oppressed, the oppressed s worth is in no way diminished, and indeed the abuse is reflected poorly back upon the oppressor. â€Å"But it is not too much to say that her observations provided a sound basis for my attitudes and conduct from that day to this. At that early age, I had made an important journey. In the future, I remembered that I should not waste my time or energy lamenting the inability of some members of society to take me as I was. Instead, I would use my energies to make me a better person and to distance myself from the perpetrators and purveyors of hate and misunderstanding.† (Franklin,1) Franklin noticed this when he mentioned telling his mother that the conductor came off as mean and callous. His mother, in turn, attempts to reassure him with advice that ultimately permanently affected his thinking. Though coming from a good place, Franklinâ€℠¢s mother’s seemingly benign advice inadvertently reinforced the ill effects of white supremacy. The flaw in Franklin’s mother s reassurance that institutional is her belief that segregation does not inherently lead to a white person having a superiority complex. It absolutely does. I state that having studied it and being a white person, thereby granted white privilege for nothing other than having been born with a certain skin color. The fact that segregation was mandated by the government reinforced thatShow MoreRelatedBlack Vs. White American Life Experience922 Words   |  4 PagesBlack vs. White American Life Experience As Argument Caree Schmidt In John Hope Franklin s The Train From Hate, Franklin claims that no matter what an oppressor inflicts upon the oppressed, the oppressed s worth is in no way diminished, and indeed the abuse is reflected poorly back upon the oppressor. â€Å"But it is not too much to say that her observations provided a sound basis for my attitudes and conduct from that day to this. At that early age, I had made an important journey. In the futureRead MoreThe Hero As A Hero1009 Words   |  5 Pagesthe word hero. Growing up I had a lot of heroes. My favorites heroes changed as I was growing older. As a kid, Superman was my favorite hero. He could fly, stop bullets, he had laser eyes, and see through walls. It was exciting. When I grow older, John McClane was my hero. He will stop terrorist all by himself, risking everything that he got just to save the people he cares about. It was confusing for me when someone said â€Å"you are a hero† to a soldier, a firefighter, or policeman. I didn†™t understandRead MoreWe Need Talk About Kevin8189 Words   |  33 Pagesmassacre where Kevin had killed 15 people with this bow and arrow. As mother Eva questions herself where she had gone wrong in the upbringing of her son. In flashback she reflects on significant moments in Kevin s upbringing. She recalls falling in love with her loving husband, Franklin. Eva was living her life with a very promising career as a successful writer when an unexpected pregnancy hurls her life off-balance. Since birth Kevin was trouble, he constantly cried which literally made Eva sickRead MoreAdult Illiteracy7435 Words   |  30 Pageshow to signal. You have also learned to stop at a red light and understand road signs. When you are ready, you take a road test, and if you pass, you can drive. Phonics-first works the same way. The child learns the mechanics of reading, and when he s through, he can read. Look and say works differently. The child is taught to read before he has learned the mecha nics Ââ€" the sounds of the letters. It is like learning to drive by starting your car and driving ahead. . .And the mechanics of driving? YouRead MoreHistory of Social Work18530 Words   |  75 Pages.....................................................10 Understanding the History of Social Welfare from various Welfare Traditions .......................................................11 Social Work in historical perspective ......................................................................................................................11 2. Understanding the History of Social Welfare from various welfare Traditions ....................................................11 Three Social WelfareRead MoreModern History.Hsc.2012 Essay25799 Words   |  104 PagesTopic Four – World War I TOPIC ONE – USA 1919-1941 USA 1920’S * the radio age * felt like istory had turned a corner and never going back * stock market * black Thursday November 24 1929 * the jazz age * a speakeasyyyyyyy How significant were the Republican policies in causing the great depression? The significance of the republic policies were great, they brought a lot of growth in the 20’s allowing the market to strive over lots of trading and the purchaseRead MoreOrganisational Behavioure23151 Words   |  93 PagesReason is, and ought only to be the slave of the passions, and can never pretend to any other office than to serve and obey them. — David Hume Emotions and Moods After reading this chapter, you should be able to: 1 Differentiate emotions from moods. 5 2 Discuss the different aspects of emotions. Discuss the impact emotional labor has on employees. 6 Identify the sources of emotions and moods. Discuss the case for and the case against emotional intelligence. 7 Read MoreImpact of Science on Society38427 Words   |  154 Pagesand science fiction writer Dr. Isaac Asimov. These authorities covered the impact of science on society from the time of man’sfirst significant scientific invention to that of expected future scientific advances. The papers are edited transcripts of these speeches. Since the talks were generally given extemporaneously, the papers are necessarily informal and may, therefore, differ in style from the authors’ more formal works. As the included audience questions illustrate, the topic raises far-reachingRead MoreImpact of Science on Society38421 Words   |  154 Pagesand science fiction writer Dr. Isaac Asimov. These authorities covered the impact of science on society from the time of man’sfirst significant scientific invention to that of expected future scientific advances. The papers are edited transcripts of these speeches. Since the talks were generally given extemporaneously, the papers are necessarily informal and may, therefore, differ in style from the authors’ more formal works. As the included audience questions illustrate, the topic raises far-reachingRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pages10.5/12 ITC New Baskerville Std Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook appear on the appropriate page within text. Copyright  © 2013, 2011, 2009, 2007, 2005 by Pearson Education, Inc., publishing as Prentice Hall. All rights reserved. Manufactured in the United States of America. This publication is protected by Copyright, and permission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval

Higashimaru Soya Company Free Essays

? Higashimaru Shoyu Co Ltd was a manufacturer of Soy Sauce ? The company was established in 1942 by merger of Kikuichi Shoyu Goshi Gaisha and Asai Shoyu Gomei gaisha companies ? by 1992, the firm produced over 200 different products in approximately 650 packaging forms. ? Third largest firm in the industry with 5% Market share ? By the early 1980’s supply significantly exceeded demand and prices fell ? Profit ? With ratio dropped to about 8% from 10% increase in variety, fixed cost increased thus reducing the profitability ratio. Toshio Okuno was promoted as the Plant Manager in 1974 with a permission to revitalize the Corporation. We will write a custom essay sample on Higashimaru Soya Company or any similar topic only for you Order Now ? Implemented a gradual step wise process ? Identified the need of change in worker behavior. ? Emphasized on increasing overall communication till the lowest levels of the firm. †¢ MONTHLY GROUP LEADER MEETINGS †¢ Reduced a group’s natural resistance to change †¢ Increase in Inter and Intra group Communication †¢ THE PRICE CONTROL SYSTEM †¢ Developed a profit making attitude in groups †¢ Generate Cost and Quality awareness THE DRAFT SYSTEM †¢ Created a more efficient Job Rotation Program †¢ Corrected deficiencies in the job rotation program †¢ TATSUMAKI PROGRAM †¢ Improved management skills of group leaders †¢ Increased the group leader’s awareness of the issues faced by entire firm †¢ THE HANGEN GAME †¢ Designed to reduce head count †¢ Also motivated the groups for improvements ? Toshio Okuno displayed a Transformational Leadership style ? Realized the vision through small planned steps and small s uccesses in the path for its full implementation Tried to enhance the morale, performance and motivation of the employees ? Challenged the employees to take greater ownership for their work through the Price Control System program ? Tried to inspire the employees and make them interested in the work by various activities like creating the fictitious Higashimaru bank ? Okuno was also able to quickly identify problems faced by employees during the job rotation process and rectified them by implementing the Draft System ? Okuno also motivated group leaders to think beyond heir group and tried to improve their leadership qualities through the Tatsumaki Program Unfreeze: Change: Refreeze: †¢ Reaction mix †¢ Monthly group Leader met. †¢ Came up with Sagyo- Shigoto †¢ He thought the group leaders to think for themselves †¢ Increasing communication among the group. †¢ Participation and involvement of the employees into the decision making processes. †¢ Dra ft system †¢ Hangen game forced the employees to work more efficiently †¢ Reduce dependence on group leaders. ?Thank You!!! How to cite Higashimaru Soya Company, Essay examples

Strategic Management of the Australia Post

Question: Discuss about the Strategic Management of the Australia Post. Answer: Introduction This report provides an understanding about strategic management of the Australia post. In this report, it discusses the competitors analysis and it discusses about its competitors such as TNT, FedEx, and DHL. It also explains about the various factors of the macro environment such as political factors, economic factors, socio-cultural factors, technological factors, legal factors and environmental factors. It defines corporate strategies of Australia post. It also explains the business strategy using Ansoff matrix. In this report, it also discusses about the strategic leadership of the Australia post. Company Profile: Australia Post is a company, which offers the postal services in Australia and out of the country. It operates a business in the name of Australian Postal Corporation. Australia Post was founded on 25 April 1809 and its headquarters is in Melbourne, Australia. It is managed and controlled by the Australian government. It is ranked at position 23rd among top 100 financial brands in Australia. Generally, it deals in various services such as parcels and mail (stamps, packaging, parcel collection and delivery), money insurance (prepaid cards, insurance, and financial services) and business solutions (parcel shipping and counters, finance and payment, and e-commerce solutions) (Australian Postal Corporation, 2017). Australia Post has more than 4400 post offices, and 11.4 million delivery centers, which are managed at different locations of the Australia. Industry Analysis Porters Five Force Model Bargaining power of buyers: There is large number of courier companies present in Australia. The competition among the postal service providers is very high. Australian post has two different types of customers who possess different level of bargaining power. The individual customers have low power. On the other hand, the contract/corporate customers have highest power. This empowers the buyers with the bargaining power. Postal service market in Australia is a mature market so the customer is aware of the price/rate offered by the courier companies. Moreover, due to low switching cost the bargaining power of customers is high (Rothaermel, 2015). Bargaining Power of suppliers: Australian post is having large number of suppliers present in the market so it is not dependent on specific suppliers. Due to large number of suppliers, the bargaining power of suppliers is low. In terms of logistics, the suppliers force is weak as there are several owned vehicles used for transportation. Moreover, there are several other dealers for vehicles, so the dependency on single or few players is very low. Threat of Rivalry: Rivalry among the existing competitors is high as there are large numbers of postal service providers in Australia. All the competitors such as FedEx, DHL, United parcel Service, TNT, DTDC etc. are present in market from a long period of time and are having good market share (Maiden, 2015). Service at lowest cost makes the difference among all. Threat of Substitutes: As there are large numbers of competitors present in the postal service. The threat of substitutes is high for Australia post as the price charged for the postal service is the only factor of difference among the competitors. The customer is aware of the prices of postal services, so the company providing services at lower rate are having the benefit of good business opportunity (Castle, 2014). Threats of New Entrants: Threat of new entry is the level of difficulty for a new company to enter the industry. For Australian post, threat of new entry is low due to high investment cost to start a new postal service. Need of transport vehicles and fleet are major requirements. Moreover, to compete with big players like DHL, Fed ex, Australian post etc it is very crucial to have good branding and extraordinary services, which are very difficult to opt. Competitor analysis Australia Post is a giant company in Australia. It has captured 60 percent of the market share in the business of delivery of the parcels. The main competitors of the Australia Post are FedEx, TNT, Toll, and DHL. These private companies are giving major challenges to Australia Post. The TNT grasps 10 percent and DHL holds 5 percent of the market share in the trade of delivery of the parcels. According to the analysis, the Australia post is the leader company in Australia but its markets shares are continuously decreasing because of its competitors. Its competitors increase their market share by acquiring and margining with other leading companies such as FedEx purchased TNT express for increasing its market share in Australia (Korporaal, 2015). Its competitors like FedEx and United Parcel Service are dealing internationally and dominating the others companies. Australia post is also dealing internationally but has to increase its scope in various countries. FedEx is not giving domestic parcel services in Australia but after acquiring the TNT, it provides the domestic parcel services in Australia. Therefore, it can be said that Australia post is now losing its market shares but due to innovation, and research and development, it can sustains its market share (DB Hoovers, 2017). Macro Environmental Factors Macro environmental factors are the factors, which are not controllable and changeable. They affect the environment of the organization and also influence the decision-making of the business. The organization has to change and manage strategies and decision according to the external environmental factors. It is also called external environment. Macro environmental Factors include the Pestle analysis. Pestle analysis is a tool, which helps to evaluate the external factors by which organization can take effective decision and control its managerial functions. Pestle analysis includes six factors such as political factors, economical factors, socio-cultural factors, technological factors, legal factors and environmental factors (Whitehead, 2012). Political Factors: Political factors of any country are also affecting the working of the organization. Australia is an industrialized nation and political surroundings are also stabled. There are lots of opportunities for Australia post to enhance its business in Australia and increases its market shares by the help of innovation and giving better services as compared to its competitors. Therefore, political factors of the Australia support Australia port (Metzger, 2014). Economical Factors: Economical factors are also influencing the decision of the business. The economical factors of the Australia are very sound and its economic growth is also good. The government rates such as tax rate and interest rates are feasible for the multinational companies. Therefore, it can be said that economical factors of the Australia are favorable for the Australia post (Zhou, 2011). Socio-cultural Factors: Socio-cultural factors of the countries are also affecting the business decision of the organization. The people of the Australia follow the western culture and they are highly influenced by the latest trends and style. Mostly, Australian people use e-commerce websites to order their daily routine goods and services. Therefore, Australia post has great opportunities to deliver postal packages. Technological Factors: Technological factors have great impact on the environment of the business. Sometimes these factors change the decision of the organisation. Australia is advance in technology and their people are also techno savvy people. Australia post also matches its business according to new trends and lifestyle. It launches various e-services such as track items, find a postcard, pay a bill, and redirect and hold mail. It also uses various technologies such as Tray management system, Multi-line optical character reader, Video coding machines, Barcode sorting machines, and Small packets sorting machine to enhance the profitability and productivity of the organization (Australia Post, 2017). Legal Factors: Every country has its own laws and regulations. Legal factors include consumer law, copyright law, and import/export law. Australia also has sound and strict rules and regulations but these rules and regulations are favorable to domestic companies. Australia post also takes such benefits from its country. Environmental Factors: Environmental factors are also influencing the business process of the various organizations. It includes various factors such as geographical location, weather, and climate. Australia is a prosperous country and is rich in resources. Their environmental laws are very much focused on environment protection and conservation. Therefore, Australia post has to use such packaging, which is recyclable and not provide harm to environment (Miller et al., 2011) Corporate Business Strategy Australia post is having focus on offering essential and appropriate service. Business of Australia post depends upon the customer satisfaction so the main focus is to fulfill the modern needs of the customers. In recent years, Australian post has renewed business strategy. They have alliance with Amazon, Armex and eBay for better logistics (Cummins, 2016). Change in technology has speeding up the courier service. Digitalization helped customers to track the courier from home. This satisfies the customers and brings faith towards the company. Australia post made strategy to enter into e-commerce and digital services to better serve its customers. This will ensure the accuracy and speed up the organisation in efficient and effective manner. The motive of the organisation is to build better relationship with customers, community and people. In the next phase, Australian post has also launched new drone technology for small parcels that are in nearby area byRemotely Piloted Aircraft (Sw an, 2016). Company Business strategy: Ansoff Matrix Ansoff matrix is using to evaluate business strategies of the organization. It shows four types of business growth strategies such as market penetration, market development, product development and diversification. Market penetration is a strategy in which marketer sells its products offerings inclusive of general goods and services in prevailing market. Market development is a strategy in which marketer offers its prevailing goods and services in new emerging market. Product development is a strategy in which company offers new products in established market. Diversification is a business strategy, in which company launches its new goods and services in new market (Campbell et al., 2011). Generally, Australia post is using diversification business strategy. It enhances its productivity and profitability by dealing in various segments such as parcels mail, money insurance, travel ID and business solutions. In various segments, it provides various products and services to increase the satisfaction level of the customers. It also offers its various services in different countries like New Zealand, China, USA, Canada, UK, and Ireland to increase its business. The organisation also uses product development strategy to improve its position in Australia. Australia post provides new service like free parcel lockers, which can be accessed 24 by 7. It also uses drone technology to deliver packages, which are not easy to reach on time (Swan, 2016). Strategic leadership evident The current business environment is changing at a fast speed. There is lots of competition in postal service industry due to changing technology. To overcome pressure to perform and sustain, the leaders have to introduce new ideas and decisions. Implementation of such decisions and ideas in such a manner that employee accepts the decision and works benefiting the company. These strategies are different from the old theories of forcing or threatening employees in order to get followed (Joyce, 2016). It is about influencing employees in such a way that make them feel and want to contribute to the success of the company. These strategies are tracking postal parcel, use of drone technology and they provide different perks and bonus to employees get good rating from customers. Regular feedback from clients and satisfy their each need is again a strategic decision of Australia Post. Conclusion On the basis of above discussions, it can be concluded that all over position of Australia post is better in the market. By analyzing the portal five-force model, it can be said that power of buyers and suppliers is low because of high competition in the market and threat of new entrants is also low due to huge investment requirement in this business. It also analyses the competitors position in the market of Australia. By analyzing the competitors position, it can be reflected that the company is enjoys a huge market share than that of its competitors. By analyzing the macro environment, it concludes that external factors such as political, economical, socio-culture, technological, legal and environmental factors are affecting the working of the Australia post. It also concludes that the organization uses the diversification business strategy to enhance or increase its scope in various countries. Reference Australia Post (2017) Technology and the future, [Online]. Available at: https://auspost.com.au/education/ourpost/students/our-post/future.html (Accessed: 11 April 2017). Australian Postal Corporation (2017) Make a lasting impression this Easter. Available at: https://auspost.com.au/ (Accessed: 11 April 2017). Castle, J. (2014) Posting Parcels Overseas. Available at: https://www.choice.com.au/shopping/shopping-for-services/services/articles/best-international-postal-service (Accessed: 12 April 2017) Cummins, C. (2016) Austalia post will reach out to help amazon. Available at: https://www.smh.com.au/business/property/aussie-post-will-reach-out-to-help-amazon-20170406-gvetce.html (Accessed 13 April 2017) DBHoovers(2017) Australian Postal Corporation Competition. Availableat:https://www.hoovers.com/company-information/cs/competition.australian_postal_corporation.bafe3e1ed63c98f4.html (Accessed: 11 April 11, 2017). Joyce, P. (2016) Strategic Leadership in the Public Sector. UK: Routledge Korporaal, G. (2015) Australia Post Rivals Picking up the Parcel Business, The Australian Business Review, [Online]. Available at: https://www.theaustralian.com.au/business/the-deal-magazine/australia-post-rivals-picking-up-the-parcel-business/news-story/34c841e719d65d9a75939c65578fbec3 (Accessed: 11 April 2017). Maiden, M. (2015) Australia Post eyes price rise. Available at: https://www.smh.com.au/business/australia-post-eyes-price-rise-20140129-31n5w.html (Accessed: 12 April 2017) Metzger, K. (2014) Business Analysis of UK Supermarket Industry. Munich: Grin Verlag. Miller, F. P., Vandome, A.F. and McBrewster, J. (2011) Pest Analysis. Saarbrucken: VDM Publishing. Rothaermel, F. T. (2015)Strategic management:Concepts and cases. NY: McGraw-Hill. Swan, D. (2016) Australia Post launches new drone technology. Available at: https://www.theaustralian.com.au/news/nation/australia-post-launches-new-drone-technology/news-story/94fb1d20e88e54571462546a88b7cfad (Accessed 12 April 2017) Whitehead, J. (2012) What You Need to Know about Strategy. New Jersey: John Wiley Sons. Zhou, Q. (2011) Advances in Applied Economics, Business and Development: International Symposium. Berlin: Springer